This event marked the first time that Go Auto had shifted away from a typical and traditional corporate Christmas event and wanted to transform it into something unforgettable and relevant to the motor vehicle industry. invert720 was brought on to handle all aspects of technical production and day-of technical coordination. As their corporate family had expanded tremendously over the year, Go Auto wanted to go big and give a celebration to remember. Go Auto envisioned an event where all 1800 of their guests were encouraged to socialize around the space and become acquainted with each other while enjoying a celebration of the holidays. Invert’s task was taking the event planners design and making it work so that all tech elements light, audio, video and rigging were a success.
This was no average, sit-down turkey dinner! As guests mixed and mingled, they also enjoyed classic English cuisine alongside a Land Rover, or authentic German faire near a Volkswagen. Wireless cameras and screens were set up around the space so the vast room felt more intimate and that all guests could take part in the unique events happening around them. Working collaboratively with the event planner and their theme right from the design stage, implementation of the plan and execution on the day-of, Invert played an extremely vital role in making this event a huge hit for Go Auto and all involved.