Junior Achievement of North Alberta is a non-profit organization that delivers entrepreneurship, work-readiness and financial literacy education to over 25,000 students from grades 3-12. The majority of funding for these programs are from the proceeds of the Alberta Business Hall of Fame Gala, a night to honour local entrepreneurs who have displayed exceptional excellence in their field and are an inspiration to the up-and-coming generation of business leaders. The stakes are high for the organization to ensure that the Gala is a great success each year. As the demand for JA programs grow, so does the demand on the JA team to grow the Hall of Fame Gala to become more cohesive, branded and upscale.
With such a small, dedicated team to handle all the pieces of the event, invert720 became the answer for all technical aspects to create a seamless and memorable program. The Junior Achievement team were able to focus on promoting their event and building relationships with stakeholders while invert720 handled the Laureate interview videos and production, audio/visual and equipment, as well as ensuring a unified style to all visuals – print, digital and otherwise.